Foldershare to users: please enjoy our competitors

I just got an email from FolderShare the other day, here it is, emphasis mine:

Dear FolderShare user,
We’re contacting you to let you know what’s next for FolderShare, and to make you aware of some important changes.
In December, we plan to announce a product called Windows Live Sync. You can think of it as FolderShare 2.0. [...]